Brian Wiefering

Place of Birth:
 Fort Thomas,
Ky  (five- minutes outside
Cincinnati)

Date of Birth:   5/12/73

Height:  6'

Weight:  Competition-
195-200
Off Season- 205-210

Eyes:  Brown

Hair: Dark Brown

Family:  Married Heidi on
December 31st, 1996.  Four
daughters:  Madalyn 10, Molly
8, Maria 6, Makena 4 .

Employment:  WieFit
#1 in Nutrition & Training
Programs

College:  Northern Kentucky
University,  Bachelor  of
Science, 1996

Pet:  "DOW" - A Standard
White Poodle, and our cat
Mundo, and Hollywood, our
new Chihuahua

Collegiate Sports:  Cincinnati
State, Basketball 93', 94'.

Hobbies:  Coaching
daughters soccer, biking with
family, playing basketball and
soccer--oh yeah, and
bodybuilding!

Weird Hobbies:  Love to
study and learn about
different breeds of dogs.  

Favorite Food:  Busken
Bakery Doughnuts

Favorite Body Part to Train:
Chest
Flower Girls - Madalyn, Molly, and Maria at my
brother Aaron's Wedding-2004
(Congrats Aaron and Adeana!)
6/16/05

Hey all!  Thanks for visiting.  Well, it's been a tough
act in juggling my preparation for the Muscelmania
Superbody Pro division in Miami this month, taking
care of the family, and kicking it up 5 notches at
Genetica (we've got some awesome stuff going on
at the DNA Lab)!  But, hard work usually produces
great results!

As for the training, I'm coming in harder and fuller
than any show I've ever done.  I know a lot can
happen in the next week leading up to a show, but
I believe I've got everything under control.  Beverly
International is awesome in helping me come in
top shape condition, and under their guidance, I
believe I'll be able to even get a little harder in the
next week and maintain the size.  My workouts
have been some of the best leading up to the
show, with tremendous pumps and still feeling
strong. I'll post a few of my training pics below in a
few days.  Wish me luck!

As for the modeling, Muscle and Fitness flew me
to Los Angeles again just last week.  This time it's
for the inside of the mag.  They are doing a special
story on ab exercises, so I got to be the "ab"
model.  I felt this really helped me for my
preparation for Musclemania.  I sometimes slack
on abs, knowing they come in in decent condition
with diet alone.  But this time, because of the ab
photo shoot, I had been training them pretty
intensely-and still am.  They are definitely looking
better than ever.  Look for the ab article in their
August or September issue (on stands in July or
August).

In case you're interested, the Cincinnati Enquirer
did a nice little story on me as well.  Click
here to
read the article.

That's it for now-I'll update you soon.  Shoot me an
e-mail if you get a chance.  
bwief@fuse.net

Brian
Hey all,                                                                                                
6/29/05

Just wanted to give an update on my trip to the
Musclemania Superbody in Miami.  The trip was actually a
blast.  I got to spend time with my wife, my brother and his
wife, and two other great friends of ours.  The show, well,
that's another story.  

I'll start with the show.  I have to be totally honest with myself
and say I came in no where close to my condition as I did
earlier in the year at the NPC Northern Kentucky show.  I
guess you can say I was "burnt" from competing and
training for the Northern,  two Muscle and Fitness shoots,
and one other photo shoot, and then dieting and training for
the Superbody.  Everything from the Northern in March, to
the Superbody last week, was so spread out, that I was
constantly trying to stay "ripped".  I was burnt, probably over
training, at times under eating (my fault for not following the
advice of my mentor, Roger at Beverly) and then on some
days leading up to the show I was overeating trying to make
up for the loss in muscle.  So, with that said, I finished
terrible, finishing 9th out of ten in the Pro division.  My
feelings on my finish???  Yes, as I admitted, I was not near
my best.  But, I have to tell you that even in the condition I
was in, if that show were what I feel a true bodybuilding
show should be about, I would have finished in at least the
top five.  I don't want to discredit the Musclemania
organization in anyway.  I knew the rules fully before
entering the show.  One of the rules is that 25% of your total
score is based on your posing routine.  And after speaking
with some of the judges, I was told that my posing routine is
what "hurt" me.   It's not that I'm a bad poser.  I've actually
been awarded "best poser" in a show before.  It was two
things that I really have a hard time accepting in
bodybuilding today.  The first is the length of the routine.  
The pro's have up to 3 full minutes to pose, and are
expected to use the whole amount.  And to be honest, most
pro's use more than that.  I on the other hand used a more
traditional 60 second routine (actually 73 seconds).  I like
leaving the judges "wanting more".  It obviously didn't work.  
I also am a classic poser.  I think posing, especially in the
pro division, has become more of a dance / theatrical
contest.  People are wearing costumes, pulling people out
of the audience, and dancing as if they are in a club.  I am a
fan of classic poses with graceful transitions from one pose
to the next.  I think bodybuilding is about showing off your
physique.  Not scripting a play and "dancing" to it.
I hope I don't sound like sour grapes.  And I'd be lying if I
said I was "screwed". I new the judging criteria, and really
shouldn't be surprised by the results.  And I'd be lying if I
said I was done with Muslcemania.  I think is a great
forum-actually the best  for the natural bodybuilder to
compete and gain recognition and exposure in the fitness
and bodybuilding industry.  It's done a ton for me in gaining
my exposure, and this weekend was no different ( I actually
shot with one of the top fitness modeling agencies this
weekend--see pics).  Musclmania is #1 in bringing media to
you!  So, I guess if I decide to compete again, I just need to
put a little more action and creativity (or maybe a lot more) in
my routine, and next time train for a Musclemania show, and
only that show.  
Now for the fun time I had.  I'll let the pictures do the talking!

Brian
P.S  I've got tons of more pics coming!
Aaron (brother), Adeana (sister in-law), Friends Sherri and
Dr. John Jackson, and Heidi
7/7/05

You can cry over spilled milk, or you can lick it off the floor
so you don't waste the protein.  I've decided to do the
second.

What got me to such an exciting year this year so far  was
not smiling for camera's and making crappy money doing
it.  It's not finding the best music for some goofy posing
routine.  It's not about having the best color on stage.  
Yes, these things all help, but it's not what has gotten me
to where I am.  It's not about feeling a little tired on leg
day, so you do some useless leg extensions and leg
curls, and maybe a few sets of standing calves, and call it
a day.   It's been about training until you're about to pass
out--maybe you throw up--but you come back for more.  
It's about walking under the squat rack, when you're not
only fearful of not getting the weight up, but your fearful of
fainting because on the last rep of the last set, your
partner had to pick you up.  But for some sick reason you
enjoy it.  You tell yourself it's fun.  It's about watching
Pumping Iron at least once a week for motivation.  It's
about skipping every exercise you like, and only doing the
ones you hate, because you know those are the hardest
and will produce the most results.  Ok, enough with the
soap box.

As you can tell my last competition helped me "refocus".  
I've asked myself one question.  What am I in this for?  Is
it the money--give me a break.  Is it the fame?  Until I have
paparazzi's following me, I wouldn't even put my name
and fame together in the same sentence.  

Problem is though, over the last few years I forgot about
why I was doing "it".  I didn't think training until I saw stars,
or hugged the toilet, was important or necessary any
longer.  I thought it was more important to be a some star
fitness model.  Or to get a contract with a supplement
company.  Or to win the overall in a show where some of
the judges have never touched a weight in their life.  So
what  have I done to help with my refocus?...

I've gone old school again.  I haven't been in the gym
since I've been back from Miami.  Why?  Because I've
been training with a new partner in his basement.  I
haven't done the LifeCycle computer generated leg press
since I've been back.  Why?  Because I only have a squat
rack, smith machine, a rack of dumbbells, and barbells.  
It's "squat until you drop".  It's "dead lift until your dead".   
It's calf raises with my partner Marty on my back holding a
few 45lb plates with Ozzy cranked in the background and
no one to interrupt my workouts.  

I have honestly had some of the best training sessions in
years.  I forgot what it was like to not be able to walk down
the steps without holding on to the railing because
otherwise I'd fall.  I forgot what it was like to be so sore all
over I truly didn't know if I was getting sick, or it was just
deep muscle soreness from good old fashioned, heavy
training.  I can honestly say that up until the past few
weeks, I really wasn't even enjoying to train.  It was
starting to feel like a job.  It seamed as if I wasn't doing it
for me, but for other "people".  Now I train for me, and only
me.  Whatever happens , happens!.

Gotta get some sleep.  Marty and I have some crazy arm
training tomorrow morning.  Marty, if you're reading this, I'll
see ya in your basement at 6:45 am.

Brian

PS  I'll have some "basement training" pictures in a few
days for anyone interested.  Here is a photo that a
photographer just emailed me from the show in Miami.
CLICK HERE TO GO TO
MOST UPDATED PAGE OF
BRIAN UP CLOSE
2005 NPC Northern Kentucky
Spring Break 2005 - Melbourne Florida
Brian, Heidi, Madalyn, Molly, Maria, and
Makena
Spring Break 2005 - Melbourne Florida
Heidi with Makena
This was our 2004 Christmas Card.  Check out Beauty (our hairless dog)
eating chicken on the coffee table!
2005 NPC Northern Kentucky
Makena
on her
1st Birthday

March, 2005
CLICK HERE TO GO TO MOST
UPDATED PAGE OF BRIAN UP
CLOSE
Musclemania Superbody Prejudging - Miami Florida,
June 2005
Photo Credit: Norman Johansen
Brian Up Close
7/30/2008

Hi.  My name is Brian Wiefering.  Thanks for
visiting this page and learning about me, my
family, and our company WieFit.

I live in the beautiful city of Fort Thomas, Ky
which overlooks the Ohio River and is just 5
minutes south of Cincinnati, Oh.  I've been a
Fort Thomas Resident my entire life, and have
a wonderful family.  I'm 12 years married to
Heidi, and as some of you know she is the true
backbone of  WieFit (taking phone orders,
getting shipments out right away, keeps
inventory, takes care of scheduling,
accounting...should I continue?).  We have four
wonderful daughters and are so proud of them.
 We live our life with four priorities in mind: 1.
Faith, 2. Family, 3. Friends, 4. WieFit.  And many
times these overlap as we believe our Faith is
why WieFit has exploded this year of 2008, and
many of our WieFit clients are, or have become,
our friends and a part of our lives.

Two wonderful people, Roger and Sandy
Riedinger, owners of Beverly international, have
been incredible mentors for Heidi and me in
more ways than just helping us with WieFit.  
They are truly two of the most honest, trusting,
and caring people you will ever meet.  They
have become more than just mentors, and are
great friends of ours.  

My Home Page explains what WieFit is, but to
keep it short, we specialize in Nutrition
programs.  Where other diets fail by starving
the user, our diets succeed by giving you the
necessary calorie intake to stay more than
satisfied, while gaining lean and tone muscle
and dropping body fat.  Where other programs
only weigh you on a scale, and then drop your
calories even more, thus starving the body,
slowing your metabolism, and setting you up
for failure, WieFit is a huge believer in body fat
testing.  The WieFit program actually increases
your calories as you progress.  Remember,
muscle burns calories, and as you gain a little
muscle (or a lot if that is your goal), we will add
the additional calories to your diet to "feed that
muscle"!  Your body needs this and will actually
help you burn more fat and burn it even faster.  
This is one big difference in the WieFit Diet
compared to other diets, and is definitely a
huge reason why people can live on the WieFit
Diet compared to other diets.

We help everyone from the bodybuilding and
figure competitor, to the high school, college
and professional athlete,  to the other 90% of
our clientele--the average person just wanting
to lose body fat and tone up!

WieFit has grown to where we have been able
to hire two very knowledgeable employee's to
help manage the growth.  Erin Toranno, with
her degree in Exercise Physiology and Area of
Concentration in Nutrition, and David Pertuset
who is one of the most well recognized
Personal Trainers in Northern Kentucky
and Cincinnati, have both been valuable assets to WieFit.

The WieFit program has shown such great success and demand, that we are
now looking to expand to 9 area fitness centers, which will prove even more
convenient for people wanting face to face consultations by having closer
access to one of our WieFit Nutrition Centers.  This is expected to begin in
January of 2009 with more details to come!

Check back often, as this is one of the pages where I can showcase articles
I've written for magazines, covers I've been fortunate enough to be on, and
other events WieFit is a part of.

Sincerely,
Brian